Clashes between New Media and Big Media?

The booming television industry threatened the once predominantly popular radio industry. Because TV provided a better and enhanced version of the one-to-many and many-to-many form of communication, its surging popularity that emerged in the 50’s and 60’s drew many avid listeners away from radio. In our modern times, it is difficult not to acknowledge the presence of a revolutionizing shift in the Media world, and not wonder if the new digital age will threaten and even cause the ultimate decline of newspapers, television networks, and magazines that serve as the Mainstream Media.

New Media has potential to reshape the conventional standards and methods of Media communication institution and has already begun to do so in a series of areas, such as through blogging and You Tube (discussed in greater detail in previous posts.) On some level, MSM has yielded many benefits from the web world. Many opportunities exist for News networks to use the web world to amplify their popularity and provide better news coverage. Internet technology makes it all the more easier for allowing audience participation in the editorial process. News networks often encourage feedback and evaluations forms and survey responses could easily be completed on the web.

In fact now, as a series of newer and better opportunities for news production exist, such as the greater number and variety of news sources and the abundant media watcher organizations, the delivering of the highest quality news possible, and the thorough educating of the public should be easier than ever. But recall that rather than functioning to inform citizens of pertinent objective truths the media primary objective is to maximize profits. Initially there were reasons for New Media to be regarded as a serious threat by Mainstream Media. These concerns would not necessarily be reflective of legitimate worries such as the loss of professional journalism standards, but rather simply because as abundant new sources proliferate on the internet, the alternatives being better and more comprehensive, meaning dwindling popularity and great financial losses.
And as Gilmor rightfully argues, Mainstream Media ceasing to exist would not be in our best interests. New Media is characterized with a certain degree of professionalism and has to abide by a standard of integrity and authenticity. It is difficult to maintain such a level of ethics on the internet.
If the way Gilmore depicted the distrust and skepticism of the blogosphere that dominates the professional news companies was entirely accurate it would be a profound illustration of where there would be concern and a serious of clash of interest. Gilmor lists a series of stories of journalists who chose to blog during their spare time, while still deliver professional articles and faced immense pressures and difficulties to abstain from doing so. On some level, it is understandable how there would be this exist a serous conflict of interest and why it be in the best interest of the paper to suppress these kinds of cyber interactions. The journalistic expression in newspaper or magazine is not necessarily reflective of his personal stance, and hardly his unbridled expression. Rather a journalist faces a series of pressures to do things in a particular way, such as to do one story as opposed to another, and what the appropriate tone the writer should assume, and very often his writings are edited beyond recognition. Aside from drawing away regular readers, serious major discrepancies exist between a journalist’s blog and the actual articles he produces for the company could exist and could threaten to undermine the authenticity or integrity of the institution.
However, the situation is a lot better than the way Gilmor depicts it “blogs have been slow to take off in the MSM…I attribute this more to the innate conservatism of the Big Media business than to anything else…,distrust among traditional editors of a genre that threatens its…core values.”
The two industries, at least lately, have reached a sort of compromise. The original distance that was created, is now gone and the two industries have converged in many aspects. Hence, the formation with blogburst. Recently it has struck a recent partnership with USA today. ] . The Houston Chronicle, a democrat-leaning newspaper asked blogburst to provide them with more conservative blog feeds, in order to counteract the bias and create a balance of political orientation in their content.
This is just one area where the interface of the two Medias.

Changing trends is apparent factor that even the most “conservative”, is Gilmor describe them, are evolving and learn to adapt to the societal trends. New Media isn’t dieing out its just going digital.